GetHelpVT.org is a new mobile, emergency system for Vermonters experiencing mental health and substance use crises. It’s an invaluable approach to help relieve stress on critical emergency resources – ERs, Police depts. etc. And it’s a program that will benefit all Vermont communities.

We were chosen by the managing DA, Health Care and Rehabilitation Services (HCRS) to handle all aspects of the statewide public launch. We began by creating a positioning statement, “Just Remember This”, in order to keep the focus on the url as the core message. We wrote and produced a multi-part television, radio and digital advertising campaign, as well as negotiated an extensive, ongoing PSA component.

In addition, we handled the PR outreach, including writing and disseminating a story for virtually all Vermont media and arranging interviews with the program’s director on select stations.