A Small Shop With Big Ideas
Think of The Imagination Company as an idea factory, a one-of-a-kind resource with all the skills and tools to produce creative projects in any media, as well as full service marketing and advertising – very affordably. From strategy to concept to finished production, we do it all here at our mountainside studios, eliminating agency fees and outside costs. And because we’re a small team, you’ll always deal with the owners (Jim and Kristen), and you’ll always be treated like our very first client. Honest.
“Imagination is more important than knowledge.”
– Albert Einstein
Branding Stories
One of the most rewarding things for us, and for our clients too, is when we can apply all of our resources to brand development. Whether creating a new franchise concept in its entirety, creating the image for a start-up, or re-positioning an established business, we handle every aspect under one roof. This unique approach offers our clients an unprecedented level of creative and cost control and a very focused and productive experience. We bring strategic thinking, creative concepts, media planning and management and our complete production facilities to all of our relationships.
Filmmaking
Whether producing a documentary or promotional piece, we always take a filmic approach to our work, with a focus on lighting, composition, and creative concept as well as capturing everything with cinema cameras. Because much of what we shoot is unscripted and often moving really fast (both subjects and schedule), this creates some interesting challenges. But there’s nothing like the feeling you get when you clean up/dry off/thaw out back at the studios, having nailed the perfect moments. It doesn’t matter if we’re producing an Olympic documentary or a promotional piece for a local client, we take the exact same approach to all of our filmmaking and always strive to make our next project better than our last.
Websites
We develop mainly in WordPress because with this very flexible and user-friendly CMS platform, we can produce stunning, highly functional websites that are viewable on any device with very low development cost. This means our clients can invest in what’s on their websites, not what’s behind them. And because content and storytelling is what motivates potential customers, Imagination Company websites offer the best of all worlds – the most modern, easy to manage, content-rich experiences at very affordable cost. Whether your business needs a simple and simply beautiful presentation site, or a complex e-commerce site with custom integrated apps, we can build it and populate it with interesting and dynamic content.
TV Spots
Our holistic approach to all things creative and technical really shines when it comes to producing spots for TV and web. It starts with our approach to production – on set or on location, we have a full production package containing the latest generation of everything from cinema cameras to LED lighting, cranes, dollys…the whole nine yards. And it ends at our post facilities where we provide advanced editing, compositing, animation, audio post and music scoring. And while all these tools make for absolutely beautiful images, as always at The Imagination Company, everything really begins and ends with our commitment to telling our clients’ stories in the most compelling way possible – whatever the budget.
Graphic Design
Like all the creative work we do, graphic design is always done to support the concept and the brand, not to be clever in and of itself. While that may sound obvious, it can be quite a process to find the look that has both emotional appeal and brand integrity. It’s also one of the most rewarding things we do – working through that process to blend the right colors, imagery and layout that can tell a story with or without words. We design for virtually any medium: magazine ads, packaging, animation, museums and anything else that lets us splash around with paint and play with shiny objects.
Print & Digital Ads
Collateral
Corporate ID
We move fast like cheetahs and stay on target like cheetahs with GPS.
Radio Spots
At the point of being redundant, like everything else we do, all aspects of our radio campaigns are completely conjured up in-house, (except for all the talent who we link with digitally from around the globe…and beyond.) Research consistently shows that when it comes to radio, theater of the mind and comedy sells, and we’ve got boxes full (really, stored in our barn) of national awards for our radio creative and production. We also produce original music as well as a wide variety of creative characters for anything from animatronics to the video game Tunnelers. Basically, if it involves decibels, we’re pretty good at it. This radio reel is sort of a creative cross section of the hundreds of radio campaigns we’ve done over the years.
Original Music
Jim was a performing musician long before he founded The Imagination Company, and in the beginning, jingles and scoring were a big part of our business. These days, in addition to his own personal material, he writes and produces original music for films, TV spots, radio and has contributed several pieces to compilation albums in recent years. This reel is a sampler of a number of those projects and styles featuring Jim on all instruments and vocals with the very special addition of Robbie Henrichon’s talents on “Ordinary Girl”.
Visit Us On The Mountaintop
The Imagination Company is led by president/creative director Jim Giberti and VP/art director Kristen Smith. We have a scalable model that allows us to precisely address the needs of each relationship and the varying scope of specific projects – with the two principles always in the lead.
Our business and studios are located on our mountainside horse farm in Central Vermont. We’re set up to host creative consulting retreats at our facility with new client hospitality suites nestled on 200 private acres of fields and forest. It’s an environment that offers a one of a kind creative experience for clients to delve into big picture strategic solutions.
Testimonials
At the end of the day what really matters to us is what our clients think of our work and how it helps grow their businesses and brands. Honestly, we’re not interested in meeting expectations, but exceeding them. We think that’s why our average relationship lasts well over a decade and why several of the testimonials below are from partnerships going on twenty years. Thanks, guys.
“The film is even better than what I expected! It hits every point we need to make for the capital campaign and staff recruitment and also tells the moving story of OCPCC in images and perfect voiceover—in three minutes! The microsite looks great, too. You guys are amazing! Thanks so much for your terrific work!”
– Erik Sakai, Board Chairman, OCPCC
“The branding campaigns that they design are right on target,thought provoking and like finger prints…each campaign is distinctive and original.”
– John Biondolillo, President BCK Real Estate
“The website looks great. Thank you for your hard work on this.”
– Jon Blatchford, President, Kalow Technologies
“Working with The Imagination Company on our statewide communications campaign was a highly successful experience. They were exceptionally responsive, crafted an effective campaign, and maximized our budget efficiently. We were impressed with their professionalism and creativity throughout the project.”
– Alice Bradeen, Communications & Fundraising Director, HCRS
“Kristen & Jim are our ‘Go To’ people whenever we need content creation! Creative, Concise, On the Mark performance.”
Bob Crean, VP of Operations, Advanced Animations
“The Imagination Company has been the one business partnerI can count on year after year to help us grow our business.”
– Bob Campo, VP Sales & Marketing, Rock of Ages
“The Imagination Company, a cross between an amusement park ride and a marketing firm. They are a fascinating Vermont company with an incredible breadth of skill on everything from web design, advertising, and copy writing to video and display production.”
– Steve Costello, Vice President, GMP
“For many years, the incredibly talented team at The Imagination Company created a marketing blueprint and implemented a strategy that took our unique organization to unprecedented heights and success…The Imagination Company was an indispensable partner in helping us promote the Olympic brand at Lake Placid, NY.”
– Tom Birney, (former) Director of Advertising at ORDA
“Faced with many moving parts, vibrant personalities and tight schedules; Jim and Kristen encapsulated the sights, sounds and excitement of Historic Downtown Rutland, VT into a 30 second visual “POP”. Who knew you could say so much with so few words? For us the process was laughably simple, they showed our best side and we look forward to working with them again and again.”
– Mike Coppinger, (former) Executive Director, Downtown Rutland
“The Imagination Company worked closely with the St. Johnsbury Chamber of Commerce to identify and encapsulate the unique fabric of the community. We wanted a promotional piece that would compel viewers to Discover St. Johnsbury, and we believe Jim and Kristen delivered on that promise. The finished product is unique, educational, captivating, and magnetic.”
– Barbara Hatch, Executive Director Discover St. Johnsbury
“I could easily write for hours detailing the incredible diversity of talent and creativity which The Imagination Company brings to table, however, let it suffice to say that I strongly recommend them for any business, existing or start-up. They will not disappoint, and their services have been essential to my success.”
– Jonathan Wish, Owner, Vermont Tap House, Founder and Former CSO, LEDdynamics & Owner, Great American Sliders
Marketing Services
Production Services
Contact Us
We’d love to talk to you about the growth goals of your business or the incredibly crazy deadline for you next project. Just drop us an email or give us a call. And as always, you’ll hear right back from the big dogs – the owners, not the Labs.