A Small Shop With Big Ideas

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Think of The Imagination Company as an idea factory, a one-of-a-kind resource with all the skills and tools to produce creative projects in any media, as well as full service marketing and advertising – very affordably. From strategy to concept to finished production, we do it all here at our mountaintop studios, eliminating agency fees and outside costs. And because we’re a small team, you’ll always deal with the owners (Jim and Kristen), and you’ll always be treated like our very first client. Honest.

Albert Einstein

“Imagination is more important than knowledge.”

– Albert Einstein

TV Spots

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Our holistic approach to all things creative and technical really shines when it comes to producing spots for TV and web. It starts with our approach to production – on set or on location, we have a full production package containing the latest generation of everything from cinema cameras to LED lighting, cranes, dollys…the whole nine yards. And it ends at our post facilities where we provide advanced editing, compositing, animation, audio post and music scoring. And while all these tools make for absolutely beautiful images, as always at The Imagination Company, everything really begins and ends with our commitment to telling our clients’ stories in the most compelling way possible – whatever the budget.

Filmmaking

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Whether producing a documentary or promotional piece, we always take a filmic approach to our work, with a focus on lighting, composition, and creative concept as well as capturing everything with cinema cameras. Because much of what we shoot is unscripted and often moving really fast (both subjects and schedule), this creates some interesting challenges. But there’s nothing like the feeling you get when you clean up/dry off/thaw out back at the studios, having nailed the perfect moments. It doesn’t matter if we’re producing an Olympic documentary or a promotional piece for a local client, we take the exact same approach to all of our filmmaking and always strive to make our next project better than our last.

Graphic Design

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Like all the creative work we do, graphic design is always done to support the concept and the brand, not to be clever in and of itself. While that may sound obvious, it can be quite a process to find the look that has both emotional appeal and brand integrity. It’s also one of the most rewarding things we do – working through that process to blend the right colors, imagery and layout that can tell a story with or without words. We design for virtually any medium: magazine ads, packaging, animation, museums and anything else that lets us splash around with paint and play with shiny objects.

Print & Digital Ads

Collateral

Corporate ID

We move fast like cheetahs and stay on target like cheetahs with GPS.

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Radio Spots

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At the point of being redundant, like everything else we do, all aspects of our radio campaigns are completely conjured up in-house, (except for all the talent who we link with digitally from around the globe…and beyond.) Research consistently shows that when it comes to radio, theater of the mind and comedy sells, and we’ve got boxes full (really, stored in our barn) of national awards for our radio creative and production. We also produce original music as well as a wide variety of creative characters for anything from animatronics to the video game Tunnelers. Basically, if it involves decibels, we’re pretty good at it. This radio reel is sort of a creative cross section of the hundreds of radio campaigns we’ve done over the years.

Websites

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Web development has evolved at a pretty fast clip over the years, and we’ve evolved with it. Perhaps the most important development for most clients today is the evolution of the WordPress platform. Without boring you with the specifics of CSS, SEO, PHP, etc., what we can tell you is we work in WordPress because with it, we can produce beautiful, highly functional CMS websites that are viewable on any device with very little cost of development. This means our clients can invest in what’s on their websites, not what’s behind them. And because content and storytelling is what motivates potential customers, Imagination Company websites offer the best of all worlds – the most modern, easy to manage, content-rich experiences at very affordable cost.

Website for the Greater Barre region of Vermont – design by The Imagination Company
ImagineBarre.com

Website for Vermont Soapstone – design by The Imagination Company
VermontSoapstone.com

Recruitment website for William Raveis Real Estate – design by The Imagination Company
RaveisCareers.com

Website for Countryman's Pleasure of Vermont – design by The Imagination Company
CountrymansPleasure.com

Website for Countryside Alarms of Vermont – design by The Imagination Company

CountrysideAlarms.com

Website for Norwich Solar Technologies of Vermont – design by The Imagination Company

NorwichSolar.com

Website for Packard Fuels of Vermont – design by The Imagination Company
PackardFuels.com

Website for Catamount Solar of Vermont – design by The Imagination Company
CatamountSolar.com

Website for Affolter Gannon law firm – design by The Imagination Company
VermontLawyers.net

Website for RE Tucker Quarries – design by The Imagination Company
RETuckerInc.com

Full Service

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One of the most rewarding things for us, and for our clients too, is when we can apply all of our resources to brand development. Whether creating a new franchise concept in its entirety, creating the image for a start-up, or re-positioning an established business, we handle every aspect under one roof. This unique approach offers our clients an unprecedented level of creative and cost control and a very focused and productive experience. We bring strategic thinking, creative concepts, media planning and management and our complete production facilities to all of our relationships.

Killington Resort

Killington is one of the top 10 ski resorts in America and by far the largest eastern resort. Our relationship goes back to 1990, and over the years we’ve worked with them in different capacities from full service agency to launching new resort acquisitions. When new ownership took over a few years ago, we were called in to help analyze their market and evolve their brand and marketing strategy going forward.

We felt that the image of the resort had become undefined in recent years, trying to be “too much to too many people” while co