Our holistic approach to all things creative and technical really shines when it comes to producing spots for TV and web. It starts with our approach to production – on set or on location, we have a full production package containing the latest generation of everything from cinema cameras to LED lighting, cranes, dollys…the whole nine yards. And it ends at our post facilities where we provide advanced editing, compositing, animation, audio post and music scoring. And while all these tools make for absolutely beautiful images, as always at The Imagination Company, everything really begins and ends with our commitment to telling our clients’ stories in the most compelling way possible – whatever the budget.
Whether producing a documentary or promotional piece, we always take a filmic approach to our work, with a focus on lighting, composition, and creative concept as well as capturing everything with cinema cameras. Because much of what we shoot is unscripted and often moving really fast (both subjects and schedule), this creates some interesting challenges. But there’s nothing like the feeling you get when you clean up/dry off/thaw out back at the studios, having nailed the perfect moments. It doesn’t matter if we’re producing an Olympic documentary or a promotional piece for a local client, we take the exact same approach to all of our filmmaking and always strive to make our next project better than our last.
Like all the creative work we do, graphic design is always done to support the concept and the brand, not to be clever in and of itself. While that may sound obvious, it can be quite a process to find the look that has both emotional appeal and brand integrity. It’s also one of the most rewarding things we do – working through that process to blend the right colors, imagery and layout that can tell a story with or without words. We design for virtually any medium: magazine ads, packaging, animation, museums and anything else that lets us splash around with paint and play with shiny objects.