Countryside Alarms – Full Service Marketing Partner 

Mike Blais contacted us in 2016 to discuss a potential rebrand of his company and strategic help in terms of its future growth. That initial meeting has developed into an eight year relationship during which we’ve handled every aspect of branding, marketing, PR and content creation, while seeing exponential growth for Countryside Alarms.

A primary focus of our growth strategy has been expanding the commercial side of CSA’s business where the growth potential and profit was greater. A key part of our creative strategy, was putting the brand focus on Mike Blais’s expertise and reputation for exceptional customer service, as well as CSA’s position as the region’s premier Honeywell dealer.

Our work has included:

• A new logo and name simplification (Countryside Lock & Alarms > Countryside Alarms)
• A new, substantially deeper and informative website including: multiple films new photography enhanced messaging and targeting for 3 divisions
• Bringing the new look and logo to all new marketing materials, advertising and the fleet truck wraps, uniforms, etc.
• A comprehensive digital product catalog which allows users to filter and easily search for components
• We negotiate and manage a comprehensive digital media program to capitalize on manufacturers’ co-op marketing dollars each year.
• We’ve helped CSA become recognized as one of Vermont’s Best Places to Work and created a new, benefits/lifestyle-focused recruiting campaign to help grow     Mike’s team from 20 to 40 employees.