Case Study: Rock of Ages

Rock of Ages has been a client of ours since 1999. We were initially asked to help position them for the 21st century, and in within 2 years of launching the new brand, ROA was recognized by the US Chamber of Commerce as Vermont Exporter of the Year. Since then, we’ve produced virtually every aspect of their messaging from branding to all advertising, website, trade show, brochures, promotional films and product sample kits. We’ve evolved the brand and strategy over the years with the changing dynamics of the economy and market, focusing the Quarry Division’s outreach on international architects and builders as ROA continues to grow with some of the largest, most prestigious building projects in the world, and working with the Memorial Division to write and produce a customizable co-op advertising package (TV, radio, print & film) for their dealers across the country and materials for their website.

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