Case Study: VAST

When it comes to trail networks there’s nothing in Vermont like the VAST network of over 5,000 miles. We were approached by VAST leadership to develop a branding and messaging campaign to communicate to Vermonters, and Vermont leadership, the importance of VAST to the state’s economy and culture. In addition to our “It’s Vast” campaign, we produced a safety campaign promoting Zero Tolerance for alcohol and Safe Riding. We worked with the organization to modernize its trail pass system and to work with legislators to gain state and federal support. We also worked with VT Tourism & Marketing to include VAST on the their website and to promote VAST in the state’s marketing efforts for the first time.

Here are a few examples from our broadcast and web campaigns.