Case Study:  Millstone Trails

When we were selected to develop a branding, marketing and multi-year growth plan for the Greater Barre region, we began with a detailed assessment of the communities, people and the assets we would use in our messaging. The experience we quickly identified and brought forward as an un-tapped and singular destination experience was Millstone Trails. We consider the branding and marketing of this experience as so essential to the future growth of the region that we prioritized the production of a short film on Millstone and a pair of digital ads as part of the initial build out of our program.